Shape is a podcast for designers by designers.

We dive into design with a focus on learning taste, honing quality, and mastering the craft of great interfaces.
Episode 3
Sep 29, 2025

Motion and animation with intent

We dive into motion design - why rigid “motion systems” fall short, how product vs. marketing animations differ, using real-world physics for natural feel, and practical ways designers can communicate motion. Plus a Figma breakdown of our new playback UI on shape.fm

Show notes

  • Why they don’t believe in a rigid motion system
  • Product vs marketing motion
  • Using motion for intent, not flair
  • Why tiny transitions feel more natural than instant changes
  • Designing easings from physical behavior
  • Why every UI primitive needs its own motion
  • When bespoke motion makes sense
  • How designers communicate motion to engineers using Figma
  • Why learning tools like After Effects or motion prototyping helps designers express animation ideas
  • Live Figma breakdown of the Shape play button
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